1. PwCAt PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. 2. Deloitte“Deloitte” is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit & assurance, consulting, risk and financial advisory, risk management, tax, and related services to select clients. These firms are members of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Each DTTL member firm provides services in particular geographic areas and is subject to the laws and professional regulations of the particular country or countries in which it operates. 3. EYAt EY, we are committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 4. KPMGWith a worldwide presence, KPMG continues to build on our member firms' successes thanks to our clear vision, maintained values, and our people. We’ve embedded the purpose through three areas where we believe we can make the most impact, and have the track record, skills and connectivity to achieve it:
6. RSMWe've chosen to set our reputation alongside a bold purpose – by unlocking the potential for growth in our people, clients and our communities we believe we can help shape a vibrant economy where businesses and people can flourish. In today's global marketplace, change is unrelenting. Dealing with it successfully requires vision, flexibility and the support and knowledge of specialists. Our aim is to not only ensure that our clients embrace change, but prosper from it. 8. MazarsMazars a different player in auditing, accounting, tax and advisory services in India. Mazars is a leading independent and integrated international organization, which specializes in providing assurance, tax and advisory services. It is also among the leading organizations providing professional services to large international corporate, SMEs and individuals in India. 9. PKF UKIPKF is a global family of legally independent firms bound together by a shared commitment to quality, integrity and the creation of clarity in a complex regulatory environment. We provide world-class analysis and clear solutions in Assurance, Advisory, Taxation and Business Services for companies around the globe. Since Saffery Champness was founded in 1855, experience has taught us how long-term planning can be the single biggest factor in achieving your financial, business and personal ambitions. 11. Haines WattsHaines Watts is a Top 15 firm of chartered accountants who specialise in advising and supporting business owners. We support over 35,000 companies and business owners around the UK, which gives our clients access to a huge amount of business expertise and knowledge. Our fresh thinking and practical business approach underpin our value Crowe Clark Whitehill LLP is a national audit, tax and advisory firm. We are the UK member of Crowe Horwath International, the eighth largest global professional services network with 200 independent member firms operating from offices around the world. We are trusted by thousands of clients for our head for figures, our specialist advice, and our readiness to give our clients added value. 13. UHY Hacker YoungThe UHY Hacker Young Group is an ambitious and growing network of UK chartered accountants. We pride ourselves on providing you with an attentive, personal service. And while we are growing in size we can guarantee you that our high service levels remain unchanged. We are MHA MacIntyre Hudson, a firm of chartered accountants, tax and business advisers, and we partner with entrepreneurs and individuals interested in profitable growth. Begbies Traynor is the UK’s leading Corporate Rescue and Recovery practice. We provide our services via a nationwide network of 48 offices, with clients ranging from small businesses and professional advisers to large corporations and financial institutions. 16. Kingston SmithKingston Smith has been helping clients build their business for more than 90 years. As chartered accountants and business advisers, we work with clients to understand their potential and ambitions, and provide all the information and support they need to achieve them. 17. Wilkins KennedyWilkins Kennedy LLP Chartered Accountants and Business Advisers provide a full range of accounting and business advisory services to a diverse range of businesses and individuals across the UK and abroad. We enjoy meeting business owners and self employed people who are looking to get the most out of their accountant and we are well placed to advise you of the best tax position you could be in. 19. BuzzacottAt Buzzacott we define ourselves by the needs of our clients. These needs range from those of nuns to those of hedge fund managers. 20. FRP AdvisoryWe, like many of our clients, are an entrepreneurial firm operating in a rapidly evolving business world. We understand what it’s like to own and manage a business. We too have had to evolve and adapt. This means that we have a high level of empathy and understanding which is so essential when tackling strategic issues and when making complex business decisions. We understand the ambitions, drivers and frustrations of businessmen and women and we have a deep appreciation of both the economic and personal risks that you experience. HW Fisher & Company is a commercially astute organisation with a personal, partner-led service aimed at entrepreneurial small, medium enterprises (SMEs), large corporates and high-net worth individuals. Our clients come from many different backgrounds and are active in all branches of commerce and industry. Our reputation is grounded in quality, delivering premium advisory services efficiently and cost-effectively. 22. haysmacintyreWe are a leading mid-tier firm of Chartered Accountants and tax advisers in central London, providing advice to entrepreneurs, fast-growing and owner-managed businesses, charities and not for profit organisations across the UK and internationally. We help our clients solve problems, grasp opportunities and achieve their goals. We are a long established firm with a depth of capability, experience and resource to meet your needs locally, nationally and internationally. Through our extensive service offering, our team is focused on providing the services that you need, when you need them, to help you grow and improve your business. It’s not about us – it’s about you. By working with us, you'll receive a personalised service geared to your business and delivered by a team of professionals seeking to add value. 24. SJD AccountancySJD Accountancy are the UK's largest specialist provider of fixed fee, Limited company accountancy services to contractors, freelancers and small to medium sized businesses; we've been acting for contractors across the UK since 1992 and have more than 15,000 clients. 25. Frank HirthThe firm was established in 1975, originally as Frank Hirth & Co - a firm of Chartered Accountants, and offered general accounting and tax services with a particular emphasis on US and UK tax compliance. It quickly became apparent that we were building an in-depth technical knowledge of the interaction between the US and UK tax jurisdictions and we used that knowledge to advise our clients through their complex tax issues. 26. HazlewoodsOur practice was founded in 1919 by Marcus Hazlewood. Working from offices in Cheltenham he developed a thriving business. Today, the firm is one of the UK’s Top 30 independent Chartered Accountants and Business Advisers, and renowned for real specialism in our chosen fields. With over 300 staff in two offices across Gloucestershire, we are proud to be a very strong regional practice with both a national and international reach. Many of our specialists have a UK wide reputation. We also enjoy what we do, and are very straightforward to deal with. 27. Armstrong WatsonWe’re here to work with you on the performance of your business, understanding every part of the operation, your people, processes, current status and forecasted plans. Our role is to share in your vision, to work with you as you progress towards identified goals, to support and guide you towards finding key areas of opportunity, efficiency and growth. 28. Bishop FlemingBishop Fleming Chartered Accountants is a leading UK accounting firm. We’re wholly committed to providing businesses, and individual clients, with the full range of pro-active support and advice. Our teams include some of the region’s top experts in Personal Tax, Corporate Finance, Business Recovery and Insolvency, Business & International Tax, Payroll Services, Forensic and Litigation Support, Grant Services, VAT Advice, Audit and Assurance Accounts. We have developed specialist teams with expertise in the key business sectors for the South West and West Midlands areas. 29. Duncan & ToplisEstablished in 1925, Duncan & Toplis has grown into one of the largest independent firms of chartered accountants in the East Midlands region. Our 11 Offices are located in Lincolnshire (Boston, Grantham, Lincoln, Louth, Skegness, Sleaford, Spalding, and Stamford), Leicestershire (Loughborough and Melton Mowbray), and Nottinghamshire (Newark). We are the largest independent firm of Chartered Accountants in Yorkshire and North East Derbyshire. We strongly believe that we can help you to meet your objectives, offering you the benefits that mark us out as the pre-eminent accountancy practice in our region. 31. Larking GowenWe are a major regional independent partnership and one of the UK’s top 40 accountancy firms. We have eight offices throughout Norfolk, Suffolk and Essex and a team of around 300 people. As well as providing a professional accountancy service, we aim to build relationships of trust and support with every client. We have experience and expert knowledge across a wide range of services and sectors as well as specialist teams in corporate transaction, personal tax, VAT, business strategy and support and business recovery and Insolvency Advice. 32. Old MillOld Mill is an award winning business success story. Formed by a buyout in 2006 the practice has more than doubled in size since then through organic growth. We now have four offices across the West Country in Yeovil, Wells, Exeter and Melksham and look after over 5,000 private and business clients. We have 250 highly trained and qualified staff offering service at the highest level. 33. Lovewell BlakeAs well as being the oldest accountancy firm retaining its original name, Lovewell Blake is also one of the most innovative in serving clients. With specialist teams covering the needs of particular professions and business sectors, we offer over 12 specialism’s and serve more than 10,000 business, private and charity and not-for-profit clients throughout East Anglia and beyond. 34. SRLVSRLV is a medium-sized, independent firm of Chartered Accountants and business advisors based in the heart of London’s West End. From a two partner firm at its inception in 1988, the practice has developed and grown to be one of the top 50 firms in the UK with 15 partners and over 130 professional and administrative staff. 35. Forrester BoydForrester Boyd is one of the largest independent chartered accountancy practices in Lincolnshire and the Humber region. Established in 1935, our growth has been based on a simple philosophy. We recognise that the needs and circumstances of our clients are all different and that every client deserves a truly personal service. 36. Mercer & HoleMercer & Hole is a modern firm with roots established in 1905 by the founding partner, William Mercer. 37. Barnes RoffeChoosing an accountancy firm that is right for you matters - you need to believe in the credibility of their solutions and feel confident that what they claim is attainable. 38. Moore & SmalleyMHA Moore and Smalley is a leading independent provider of accounting, business advisory and wealth management services. We have offices in Preston, Blackpool, East Midlands, Kendal, Kirkby Lonsdale, Lancaster, Liverpool, Manchester and Southport, with over 300 partners and staff advising clients across the UK. We are also part of a global network of firms, helping clients with international trade matters. 39. Lubbock FineLubbock Fine is a UK top 50 chartered accountancy firm. Founded in 1929, we continue to drive ourselves forward as the demands of the business and commercial environment develop and the needs of our clients evolve. But there's more to staying in business than staying one step ahead of commercial progress and we believe that it's not just our expertise but also our integrity and imagination that's key to our success. An award winning full service City accountancy firm with only 21 partners and a team of over 150 professionals, we are a firm that is small enough to care about you and your business, but big enough to create opportunities for our clients. 41. Thomas WestcottWe are one of the largest independent accountancy practices in the South West with 18 offices across Devon and Somerset. We have 30 partners and 220 staff. Some have backgrounds in major international accounting firms, others are drawn from other leading regional firms and, of course, we have our own home grown talent. 42. Scott-MoncrieffScott-Moncrieff advises high calibre clients, working across all sectors in Scotland and beyond, offering expert business insights at every opportunity. 43. Silver LeveneAcross the practice we see a multitude of different clients from a huge range of businesses, which allows us to have a perspective on the economy and trends in each particular market and how it affects our clients. We are particularly knowledgeable in our niche areas and many clients seek our opinions on their business beyond just the financial reports. 44. EnsorsEstablished in 1889, Ensors is one of East Anglia's oldest and most respected firms of Chartered Accountants. But don't just take our word for it - see what some of our clients have to say about us by looking at the results of our Client Satisfaction Survey. 45. Smith CooperOver the last 30 years, Smith Cooper has become one of the largest independently owned and preferred accountancy and business advisory firms for owner managed businesses across the Midlands. 46. RothmansWith Rothmans, everyone counts. You get the financial knowledge and expertise of the whole firm. Everyone is here to help you understand your finances and get the most from your working relationship with us. 47. BKLWe’re a firm of chartered accountants and tax advisers with over 180 people operating out of two offices, London and Cambridge. Our clients come from virtually every business sector, but tend to have an ambitious, entrepreneurial spirit in common. We work with everyone from freelancers and high net worth individuals to businesses with a turnover of up to £100m. Beever and Struthers is an award winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London. We have been providing accountancy and financial advice to clients for over 100 years and currently rank in the Top 10 firms in the North West. 49. ShipleysOur approach is to get to know our clients, their objectives and priorities, to build up a close personal relationship over time. We believe that this relationship combined with our professional expertise and enthusiasm is the foundation for providing the service which is 'right' for each client. 50. French DuncanFrench Duncan is a long established, award winning, independent firm of chartered accountants and business advisors, headquartered in Scotland and working with clients throughout the UK as well as internationally. 51. Henderson LoggieWe understand how companies and organisations of all sizes work and we see at first hand the effort that goes into making them a success. 52. Beavis MorganBeavis Morgan is the specialist accounting, tax, restructuring and business advisory group for owner-managed businesses and entrepreneurial thinkers. 53. Goodman JonesWe know that now more than ever, you need better, smarter approaches to working. Helping you to improve your financial performance means collaboration, regular contact and quality conversations to ensure that we get to know and understand the highly specific needs of your organisation. Mitchell Charlesworth, Chartered Accountants and Business Advisors, offer a locally based, complete financial solution for businesses and individuals in Chester, Liverpool, Manchester, Warrington and Widnes 55. Rickard LuckinExpert Chartered Accountants and Tax Advisers have made us unique in working with you. We have built a team of experts across all areas of accountancy and tax so we can provide the best advice and support for our clients. However, as an independent company, we still provide the level of personalised service you might expect from a small firm. 56. BrebnersWe believe we can help your business, whatever your needs are and however they change over time. We are large enough to have experts in all accountancy and tax matters, but without losing the personal touch that makes us unique. 57. HJS Solutions“Our purpose is to make our clients’ lives easier and give them the time to do what it is they enjoy.” 58. TaylorcocksTaylorcocks is an Accountancy Age ‘Top 100’ firm of chartered accountants and chartered tax advisers who specialise in the provision of bespoke high quality accountancy and taxation solutions. Our expert knowledge and experience has enabled us to provide our clients with the highest quality financial solutions designed to meet the unique needs of our clients'. 59. Milsted LangdonWe wouldn’t help our clients succeed unless we can demonstrate that we can be successful ourselves. That’s why we’re proud of our achievements and have helped many clients succeed since Milsted Langdon was founded in 1988. 60. CrunchWe're so much more than just accountants. We started with a simple purpose: to make you successful. We wanted to help fledgling entrepreneurs earn a living doing something they're really passionate about, and to make it easier for people to get the absolute most out of running their own business. 61. EQ AccountantsEQ Chartered Accountants is a modern, energetic accounting practice. We aim to inspire, encouraging you to consider your vision and realise your ambitions. 62. RDP NewmansSince the earliest days of RDP Newmans, providing our clients with a first rate service has been at the heart of what we do. When you work with us, you’ll find we are… 63. BSG ValentineEstablished for over 25 years BSG Valentine is a provider of audit, tax and advisory services. However, our roots go back further than that. Our clients are from all sectors and specialisms. We work with entrepreneurs and high net worth individuals from all over the world, large property portfolio businesses, global sports stars, and a growing number of listed companies. We provide a vast range of accountancy, audit, tax and advisory services, and we believe in a partner led approach, whereby a personal service will be delivered at all times. Ecovis Wingrave Yeats is a 7 Partner firm of Chartered Accountants and Business Advisors based in Soho, the heart of London. We pride ourselves on being commercially minded specialists that build lifelong partnerships with clients. We engage in a way you understand and appreciate, often working as an extension of the business to deliver services focused on helping your business thrive. From accountancy to business advisory and tax advice, we have specialist expertise across a number of sectors to truly contribute to the success of your business. We are the leading independent accountancy firm in Wales providing accountancy and professional advisory services to individuals and businesses for over 100 years. Churchill Knight’s purpose is to help independent professionals succeed by providing specialised and tailored accounting and payroll services. We believe in maintaining the human aspect of accounting whilst providing our clients with a high-end, high-tech service unrivalled by online accounting software providers. We are in the Top 100 Chartered Accountancy Practices in the UK and were voted best Mid-sized practice in the Accounting Web awards in November 2011. Based in the North West we have offices in Northwich, Mold, Macclesfield, Llandudno and London. 68. Nixon WilliamsNixon Williams has been providing specialist accountancy services to contractors, freelancers, consultants and interim professionals throughout the UK since 1995. 69. LB GroupLB Group Chartered Accountants are a top 75 Firm in the UK of Accountants providing Audit, Tax and Advisory Services across a variety of industries. 70. The MPA GroupAt MPA we have a team of seasoned experts who have deep industry experience. We assign analysts whose background and expertise matches your industry. 71. RaffingersOur aim is to change your life – whether that is through giving you peace of mind through our robust reporting and forecasting tools or giving you back valuable time with our cloud services, we are always there for you. To achieve this mission, we invest in our passionate, proactive and reliable team to deliver the best client experience each and every time. 72. Rouse PartnersWe are an independent, award-winning firm of chartered accountants, auditors and tax advisors based in Buckinghamshire, and supporting businesses and individuals across London and the South East. First established in 1923, we have worked with a wide range of businesses and individuals, giving us valuable skills and experience. 73. Jackson StephenWe’re a very well-established chartered accountancy and business advisory firm, based in Warrington. We are a multi-partner practice and have a highly qualified team. 74. CreaseysWe're accountants, advisors, partners and collaborators. We're a level-headed bunch, and for almost 150 years we've prided ourselves on giving forward-thinking advice that gets real results. Whether you're looking for business advice or personal support, you can rest assured that our expertise will always be tailored to overcome your challenges and meet your goals. 75. Grunberg & CoGrunberg & Co was created in 1990 and has grown rapidly to become an established accountancy firm. This growth has been solely through recommendations and we are now one of the leading practices for owner managed businesses in North London. 76. Howard WorthSince Howard Worth was founded in 1953, our Nantwich, Northwich and throughout Cheshire accountancy firm has consistently grown and developed. Today we are a practice of eight partners and more than 80 accountancy, business advisory and tax professionals. 77. Whitley StimpsonWhitley Stimpson, Chartered Accountants and Business Advisers who work in partnership with you to ensure you achieve your aims, with offices in Banbury, Bicester, High Wycombe and Witney. 78. EllacottsWe are an experienced and skilled provider of accounting, tax and business advice services, helping businesses improve their performance and individuals plan for the future. Our dedicated teams of specialists are knowledgeable and well-informed, approachable and practical. 79. Wilder CoeWilder Coe commenced business on 23 October 1974 and has consistently provided outstanding services to clients from the heart of the West End of London for more than 40 years, supporting their development through knowledge, skill and personal attention. 80. Moore ThompsonMoore Thompson has been helping people like you to build successful businesses and personal wealth for more than 80 years. 81. WSM PartnersWSM is a top 100 UK accounting practice delivering professional services in its specialist fields. The firm is primarily driven by its UK taxation services which are provided to clients who are looking for an advisor with knowledge to navigate the UK’s complex tax systems, combined with integrity to deliver the optimum tax outcome. 82. HURSTWe help people whose business means everything to them, people with the energy and ambition that means we just can’t help but live and breathe their business. We’re great at all the number crunching, but it’s our strategic acumen that makes us unlike any other accountant. 83. Wellden TurnbullWe have a wealth of experience to help you achieve more. Establishing a strong, personal and direct relationship with both our personal and business clients is important to us. 84. PM+MTogether, we are PM+M Chartered Accountants. Our team includes professionals in accountancy, tax, corporate finance, wealth management, and technology as well as business sector specialists. Our 88 team members are split between three offices in Blackburn, Burnley and Bury. Begbies is one of the oldest independent accountants in England and perhaps the oldest firm in continuous existence which still uses its founder’s name. A testament to the quality of our service is that a large number of our clients have been with us through the decades. One of our earliest clients, a firm of solicitors in Gray’s Inn, has been with Begbies since the mid-1850s. We are immensely proud of our heritage but are also forward thinking and focused on the challenges and opportunities of the future. 86. Simpkins EdwardsOver four decades of experience means we know our profession inside out. Established by John Simpkins and Gordon Edwards in 1968, Simpkins Edwards provides the full spectrum of accountancy, business advice and tax consultancy services to a wide variety of businesses and individuals, many of whom come to us as a result of personal recommendations. Take a look at our testimonials to find out why. 87. Lamont PridmoreAt Lamont Pridmore Chartered Accountants, we combine traditional values with a forward-thinking, innovative approach to the constantly evolving demands of the modern business world. We focus on the future rather than the past, starting where other firms finish. 88. CharterhouseFounded in 1611, Charterhouse is one of the great historic public schools of England. With four centuries of history behind it, the School is committed to being at the forefront of educational progress in the twenty‑first century. 89. CBIZGrowth and Success. Efficiency and Profitability. It’s likely these goals are top priorities for your business. It’s also likely that the daily distractions of financial and employee issues diminish your ability to focus on those goals. 90. Plante & MoranOur dedication to exceptional client service is over 90 years in the making. Whether it’s culture, client focus, or community connections, our reputation is more than who we are. It’s how we serve. 91. Moss AdamsMoss Adams is a fully integrated professional services firm dedicated to assisting clients with growing, managing, and protecting prosperity. CLA delivers integrated wealth advisory, outsourcing, audit, tax, and consulting services to help clients succeed professionally and personally. Grounded in public accounting, our broad professional services allow us to serve clients more completely and offer our people diverse career opportunities. More than 2,700 talented and passionate individuals strong, Baker Tilly is a top 15* full-service accounting and advisory firm with specialized professionals who connect with you and your business through refreshing candor and clear industry insight. 94. J.H. CohnWhether conducting a financial statement audit for your investors or advising on a complex acquisition — CohnReznick has the right team for you. Deep institutional knowledge, global perspective, and comprehensive technical skills enhance our industry-centered solutions. 95. Dixon HughesHeadquartered in Charlotte, NC, DHG ranks among the top 20 public accounting firms in the nation. With more than 2,000 professionals in 13 states, we combine deep experience with a strong commitment to personal service. We are passionate about helping our clients succeed—and we do so through a resourceful approach to solving problems, providing solutions and helping our clients achieve their goals. Large enterprises, privately owned companies and high net worth individuals face near- and far-term accounting issues. They turn to EisnerAmper for comprehensive audit, accounting, advisory, consulting, and tax services – as well as smart, analytical insight delivered in an approachable style. EisnerAmper LLP is one of the largest accounting firms in the U.S., with nearly 1,500 employees and 180 partners across the country. We combine responsiveness with a long-range perspective; to help clients meet the pressing issues they face today, and position them for success tomorrow. The Clarence J. Wipfli & Company was established in 1930. Clarence founded the Wausau, Wisconsin-based company with a clear vision for bringing personal values to the business. Today, more than 1,800 Wipfli team members with unmatched depth of experience are trained to help individuals and businesses of all sizes find success. 98. Eide BaillyCome to a crossroad in your lifecycle where you need additional resources in order to continue to grow and succeed? As a nationally recognized, growth-oriented CPA firm, Cherry Bekaert LLP provides guidance and support that helps our clients move forward to reach their organizational goals. Our Firm’s industry specialists understand your marketplace, so we can help you make the most of emerging opportunities while minimizing compliance headaches. 100. Berdon LLPWhy Berdon? Three simple words say it all: Listen. Solve. Do. 101. Marcum & KliegmanMarcum LLP is one of the largest independent public accounting and advisory services firms in the nation, with offices in major business markets throughout the U.S., as well as Grand Cayman, China and Ireland. 102. Smart and AssociatesAt the Smart & Associates office in downtown Vernon, Charlene strives to offer clients a different approach to personal and small business accounting. At Smart & Associates, accounting and bookkeeping go beyond the numbers. Charlene collaborates with her clients, ready and able to help them succeed in a welcoming and relaxed atmosphere where all questions are answered with respect. 103. Goodman & Co."Here's our offer: Investment Counsel built on proven principles and a personalized approach." 104. Marks Paneth & ShronMarks Paneth LLP is a premier accounting firm with origins dating back to 1907. With a team of nearly 700 professionals, the firm provides a full range of audit, accounting, tax and consulting services, with specialties in international tax, forensic accounting, litigation support, family office and financial advisory services. 105. Schenck & AssociatesSchenck is a full-service regional accounting and consulting firm. Schenck has more than 550 team members that serve businesses and individual clients through eight locations in Wisconsin. As one of the largest CPA firms in the U.S., Schenck provides a full range of services including accounting and audit, tax, business consulting, information technology, merger and acquisition, retirement planning, investment and payroll solutions for businesses, governments, non-profits and individuals. Founded in 1923 in New York City, Anchin, Block & Anchin LLP (Anchin) is the largest single-office public accounting firm in North America and is recognized as a top-tier firm nationwide in terms of its quality, management, scope of services and work environment. Anchin has a staff of approximately 375 with highly specialized industry and service teams. The Firm provides privately-held businesses and high net worth individuals with a wide range of traditional and non-traditional advisory services. Services include accounting and audit; tax planning and compliance; tax credits and incentives; management and succession advisory; and litigation support, forensic accounting and valuation. 107. The Rehmann GroupSince 1941, Rehmann has provided one-on-one financial services to small businesses and middle-market companies throughout Michigan and beyond. We have grown to become one of the largest CPA, business consulting and financial services firms in the Midwest with 800 associates in 17 offices located in Michigan, Ohio and Florida. Founded in 1952, RubinBrown LLP is one of the nation’s leading accounting and professional consulting firms. The RubinBrown name and reputation are synonymous with experience, integrity and value. RubinBrown redefines the full-service experience by combining technical and industry expertise with a commitment to personal and high-level relationships. 109. Carr, Riggs & IngramCRI is a family of CPAs and business advisors who value getting to know our clients professionally and personally. This knowledge helps us deliver on our passion: advising them through their most critical financial opportunities, challenges, and transitions. WithumSmith+Brown, PC (“Withum”) is a nationally ranked Top 30 Firm that empowers clients with innovative tools and solutions to address their accounting, tax and advisory needs. Our highly responsive team of professionals offers deep industry expertise and service experience to help our clients grow and thrive— to Be in a Position of Strength. It’s not easy running a business — long hours, tough decisions and increasingly complex challenges fill your days. Citrin Cooperman understands this. We can help you examine your business's financial structure and provide new perspectives on the strategies that will help you succeed. Founded in 1938, Clark Schaefer Hackett (CSH) is a top 100 CPA and advisory firm with more than 400 shareholders and staff and 7 offices throughout Ohio and Kentucky. Our passion is delivering results through remarkable relationships. We offer all the sophisticated services you’d expect from a top tier CPA firm — but it’s our commitment to service that sets us apart. We believe better relationships produce better results, and we train our staff to create remarkable, results-oriented relationships with clients and each other. Kaufman Rossin is one of the Top 100 firms in the U.S. 114. FriedmanFriedman LLP, headquartered in Manhattan with locations throughout New Jersey, Long Island, Philadelphia, and Beijing has been serving the accounting, tax and business consulting needs of public and private companies since 1924. Since 1956, Schneider Downs & Co., Inc. has been providing accounting, tax and business advisory services through innovative thought leaders who deliver their expertise to meet the individual needs of each client. At Schneider Downs, we’re proud that we’ve built a client list of powerful Fortune 500 companies, well-established regional businesses, not-for-profits and exciting start-ups. Aronson LLC provides a comprehensive platform of assurance, tax, and consulting solutions to today’s most active industry sectors and successful individuals. For more than 50 years, we have purposefully expanded our service offerings and deepened our industry specialties to better serve the needs of our clients, people, and community. 117. Horne CPA GroupHORNE is a decidedly different CPA and business advisory firm that is changing expectations about accounting. 118. Doeren MayhewDoeren Mayhew is a leading group of CPAs and trusted advisors who go beyond traditional accounting to help mid-sized companies grow and prosper. Founded in 1932, we are today a top 100 firm recognized globally and applauded nationally among INSIDE Public Accounting’s “Best of the Best.” The LBMC organization began in 1984 with the formation of the CPA firm. There were five founding partners, four of which made up the original company name of Lattimore Black Morgan and Cain, PC. You built your business using guts, intuition and a strong sense of where your market was headed. To sustain your success and protect your assets, you know you can’t afford to go it alone. 121. Hill, Barth & KingHBK is a multidisciplinary financial services firm, offering the collective intelligence of hundreds of professionals committed to delivering exceptional client service across a wide range of tax, accounting, audit, business advisory, valuation, financial planning, wealth management and support services from 14 offices in Pennsylvania, Ohio, New Jersey, New York and Florida. SS&G Wealth's core strength is our highly credentialed team of educated, experienced financial professionals. Working on behalf of individuals, couples, families, physicians and businesses, our exceptional team creates and manages custom designed financial, investment and retirement plans. In 1940, a group of aspiring entrepreneurs in Minneapolis set out to create that which we all seek—opportunity. In doing so they broke ground on an accounting firm with its foundation in thinking differently and leading fearlessly. 124. Elliott Davis, LLCWe’re a team of nearly 800 trusted advisors based in thriving Greenville, South Carolina, with nine offices throughout the Southeast. We use our diverse experience to solve rapidly evolving and complex business issues. Because we take time to learn about each of our clients, we can help you understand and manage even the most subtle changes in your business to optimize your bottom line. We’ll take all aspects of your goals into account – personal and business, even the emotion that is tied to making decisions – and deliver not just what you asked for, but recommendations on what you and your business really need. PKF O'Connor Davies is a new breed of accounting and advisory firm that holds itself to a higher standard – going beyond passive value calculation to active value creation. Why We Consider Ourselves Unique. Frank, Rimerman + Co. LLP is a unique, high-spirited team of professionals making creative and innovative contributions to our clients and our community. We offer an integrated array of specialized services not available from most CPA firms. 128. Katz Sapper & MillerAt Katz, Sapper & Miller, numbers only tell part of the story. Our entrepreneurial-minded, results-focused approach is what ensures our clients achieve their greatest success. It has also made us one of the nation’s leading accounting, tax, and consulting practices. 129. Weaver and TidwellAt our core, we’re a Texas-based, nationally-oriented accounting firm with comprehensive capabilities. That means we do the things you’d expect us to do: traditional assurance and tax services. However, our philosophy has always been about doing more than expected. 130. Armanino McKennaArmanino LLP is the largest independent accounting and business consulting firm based in California. We are a nationwide leader in serving privately-held companies, as well as, non-profit organizations and public entities. 131. Hein & AssociatesHein & Associates is one of the top 100 accounting firms in the nation providing professional services to middle-market companies and delivering insights that matter to your business. 132. Kemper CPA GroupKemper CPA Group LLP leadership and staff are committed to one basic business principle throughout each engagement: Each client is a referral for one more. Therefore, each client interaction is treated as an opportunity to create a “Raving Fan” through the passionate pursuit of exceeding expectations. 133. Novogradac & CompanyNovogradac & Company LLP is a national certified public accounting and consulting firm headquartered in San Francisco, Calif. 134. Sikich Gardner & Co.Sikich offers a formula of professional services uniquely crafted to address your business’s challenges and opportunities. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative services to help strengthen every dimension of your business. The idea behind SC&H Group was drawn up 25 years ago on the back of a napkin in a Baltimore restaurant. What resulted was the creation of a firm built upon the belief that talented, driven, and dedicated individuals could produce work so extraordinary it would have meaningful impact on their clients’ businesses. BerryDunn is an integrated assurance, tax and consulting firm that uses deep experience and a commitment to knowledge sharing to help our clients gain control of the challenges and opportunities that drive value. Phil Holthouse, Jim Carlin, and John Van Trigt came together 25 years ago to create a firm that was different for their clients and employees — a firm based on technical excellence, a business model built on partner access and accountability, where the focus is on needs of the client. Established in 1980, Berkowitz Pollack Brant (BPB) is a certified public accounting firm with offices in Miami, Ft. Lauderdale, Boca Raton, West Palm Beach and New York City. 139. Blue & Co.Blue blends accounting with accountability and advising with advocacy to provide consulting and certified public accounting services to organizations throughout the Midwest, Southwest and Southeast. Since 1970, we have maintained a solid reputation for serving clients with quality business advice, consulting assistance and compliance services. All of us believe that accounting is as much about people as it is about numbers. People run organizations, make decisions, execute strategies, and foster the valued relationships that are the foundation of our economy as well as our practice. 141. Mauldin & JenkinsThe Firm is in the business of providing professional services to help our clients achieve their objectives while fulfilling our obligations to the public. “We do things right and do the right things!” 142. Freed Maxick & BattagliaFreed Maxick advises public and private companies in Western and Central New York on ways to enhance profitability, save taxes, improve accountability and preserve wealth. With over 300 professional and administrative personnel, Freed Maxick operates with five major practices: Accounting and Auditing, Tax, Consulting, Employee Benefits and Asset-Based Lending (ABL). Honkamp Krueger & Co., P.C. (HK) is a Top 100 CPA and business consulting firm in the U.S. and the third fastest-growing Midwest-based firm (Accounting Today, 2017). As the largest Iowa-based CPA firm, we are one of the nation’s largest and most respected professional service firms for client organizations in all 50 states and thousands of U.S. cities. 144. Seiler & CompanyFor 60 years, Seiler LLP has provided tax, advisory and accounting services to some of the world’s most affluent individuals, families, privately held businesses and non-profit organizations. 145. Yeo & YeoOver 90 years ago, a father and son joined in an accounting partnership in Saginaw, Michigan, that would become the cornerstone of a public accounting practice that today is among the leading firms in the nation. James J. Yeo and his son, W.L. Yeo, were later joined by Lloyd Yeo. The three generations of the Yeo family shaped the firm’s reputation for integrity and personalized service. 146. Burr Pilger & MayerFounded in 1986, BPM is one of the largest California-based public accounting and advisory firms. We rank as one of the 50 major firms in the country. With six offices across the Bay Area, and offices in Oregon, Hong Kong and the Cayman Islands, we serve emerging, mid-cap, and closely-held businesses, and high-net-worth individuals in a range of industries. Uncompromising Quality. Innovative Services. Clearer Paths. In 1978, our founders set out to build a different kind of professional services firm. They envisioned a firm that would be accountable for our clients' vital interests and a place where our employees can do their very best work and have fun along the way. 149. Blum Shapiro & Co.BlumShapiro is the largest regional business advisory firm based in New England providing accounting, tax and business consulting services. We serve our clients from offices in Connecticut, Massachusetts and Rhode Island. 150. The Bonadio GroupWith offices in New York State and Vermont, The Bonadio Group provides a complete range of financial and consulting services — from auditing and tax, to multidimensional accounting, business advisory, and financial services. 151. UHY AdvisorsIn July 2000, several leading regional accounting firms with tenures dating back to the 1960’s merged to form a national professional services firm. Today, our hundreds of employees serve clients ranging from the dynamic middle-market to Fortune 500 companies. 152. Kearney & CompanyFounded in 1985, Kearney is the premier CPA firm focused exclusively on the Federal Government, providing services across the financial management spectrum. 153. The Siegfried GroupSiegfried is a leading, national CPA firm that helps financial executives be more effective leaders and execute more successfully. We help you clarify your path forward and then provide highly talented professionals who work at your direction. Our Professionals’ unique intangibles shine as they work with the best leaders on their most important work creating extraordinary value. 154. Frazier & Deeter LLCFocused on Relationships Since 1981, Jim Frazier and David Deeter established the firm in 1981 with a vision of delivering service excellence. At Frazier & Deeter, we remain committed to that vision, which has helped us serve some of the nation’s most well-respected companies and individuals. As we grow, this vision remains a core component of our culture and our history. 155. Raffa, PCMaking the world a better place. Raffa views every client, whether a nonprofit organization, a business, a government agency or an individual, as an invitation and opportunity to make the world a better place. 156. Whitley Penn LLPWhitley Penn was established in 1983 by three founding partners: B. Glen Whitley, Jim Penn and Mark Topel. The firm has become one of the region’s most distinguished accounting firms by providing exceptional service that reaches far beyond traditional accounting. 157. MGOOne of the fastest growing professional services firms in the U.S., MGO combines deep industry expertise with proven accounting and advisory solutions to deliver tangible results. Rea & Associates, Inc., accountants and business consultants, is an Ohio public accounting firm with more than 200 dedicated professionals who provide clients with a complete range of accounting services and professional business counsel. Rea has an extensive history that dates back to 1938. Much of its success stems from the firm’s values, which are outlined in The Rea Way. 159. CCR LLPCCR provides comprehensive business solutions to public and privately-held companies, nonprofit organizations and individuals for nearly 100 years. CCR's solutions include: tax and advisory services, technical accounting and audit services, business valuation and litigation support, employee retirement plans and IT governance. 160. Wiss & Company LLPSince 1969, Wiss has retained the same entrepreneurial passion and values from our founders. We hold onto the legacy of staying agile and providing excellent client service. Our team of 25 partners and 180 professional staff is here to help companies translate numbers into smart business decisions.
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Most small business customers would instead walk on burning coalsâ than think about bookkeeping, and this means that marketing your accounting firm is a tough call that will frequently fall on deafened ears. Nonetheless, despite the fact that it might not be impressive, it is essential.
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The world today is a competitive space, and this implies that publicizing your accounting firm may be the key to staying in business. Also, bear in mind the fact that the clientâs decision to choose one firm over the other will always come down to âthe priceâ and nothing else. The founder of Green Vinn Marketing Mr. Shane Robert Walton states that âGenerally speaking, most of your clients are afraid of numbersâ. They do not understand what you do, and they have no idea what they ought to look for when choosing an accounting firm.â âAs a result, most of these clients will ultimately shop and choose based on the one and only factor they understand; and that is the price.â The president of Corbett Public Relations adds by saying that, âWe do understand that accounting is a competitive field and that lots of accounting firmsâ generate business by the use of referrals.â âNonetheless, these businesses ought to market and start taking the effort seriously.â With the brand-new tech and the millennial generation closing in, firms and individuals who arenât prepared to market and stay competitive may suffer. In case you are a small or solo business, it is likely that you wonât have a marketing squad to help you send your accounting practices out there so you can win business. But then again, to help you overcome this little problem, we have compiled a list so as to enlighten you on various marketing tips you can use to get your firm noticed. ââ08 Different Ways for Marketing Your Accounting or CPA Firm
âIn case you are a small or solo business, it is likely that you wonât have a marketing squad to help you send your accounting practices out there so you can win business. But then again, to help you overcome this little problem, we have compiled a list so as to enlighten you on various marketing tips you can use to get your firm noticed.
In case you are a small or solo business, it is likely that you wonât have a marketing squad to help you send your accounting practices out there so you can win business.
â1. Start By Identifying Your Target Clients.Not all prospectsâ and clients are created equal. You can perhaps place your existing customers into 3 distinct groups; not so great, average, and great. Think about all the factors you used to determine what a great customer looksâ like to your company. Below are numerous tips to help you get started.
There are lots of factors that you ought to consider. The most crucial thing is that you recognize what your best customers look like before you set out to chase after them. At times, trade offs are involved. It is not always monetary factors that place a prospect on the list. You may be progressing into a brand new area of expertise, or you might be prepared to do business with less profitable customers as you build up your reputation. On the other hand, in case your accounting firm has its specialty, you might be capable of charging a premium. Searching for brand new customers in the area your firm specializes in could be a profitable and natural direction for you. â2. Come Up With A PlanI know that this might sound like an obvious point, but if you do not have a solid marketing plan encompassing all your action steps, goals, and rewards, then all your marketing efforts are just likely to be pretty messy. The marketing plan you come up with should comprise a schedule for all your activities in addition to the budget you can manage to pay for. Corbet states that âEach individual partner or/and accountant should have their own marketing plan.â âThe marketing plan should identify marketing messages, set goals, and identify what online tools or sites will be utilized, such as LinkedIn. â3. Network with Other Trusted and Qualified ProfessionalsYour customers may choose to use other accounting firms just because of services you do not offer, such as;
Even if these are not your firmâs primary areas of expertise, it is essential that you play a role in assisting them with referralsâ in case you can. Contemplate on creating or refining the business alliancesâ you may have with other trusted professionalsâ in your field. Recruiters, technology consultants, investment advisors, and good lawyers can help you serve your customersâ, and you might also receive mutual referrals from them. Establishing noncompetitive relationshipsâ with similar firms you trust might also pay out. But first, ensure that you are not in direct competition with them. For instance, a company with strong business tax expertise might offer bilateral referralsâ with a company that has a significant company advisory expertise. As an alternative, in case you are changing your firmâs primary focus, you are at liberty to partner with less specialized payroll or general bookkeeping practices. They can take on your day to day activities as you focus on higher value services. â4. Use Creative Content To Establish Your ExpertiseAn alternative way to showcase your expertise is by creating compelling content. Accounting is one of the most complicated subjects since its where sharing your familiarity in an easy to understand way can make your company stand out. The director of marketing at Avalara Trustfile (the salesâ tax filing software provider), Mr. Ryan OâDonnell states that âwell-crafted content is hard to come by.â âInvest in content that can help your customers answer any questions they might have and also use it as a way to set a foundation for upcoming conversations. Even go ahead and capture E-mail addresses and start having continuous conversations with your target audience.â â5. Do Not Be Afraid To Ask For ReferralsI donât think you can find a better salesperson, compared to your satisfied client. Your customers do not exist in an exclusive alliance with you. They also interact with other companies of all sizes and shapes. Their recommendations on your firm can add significant value to your reputation. Donât you ever adopt the âwait-and-seeâ approach with referrals. Always be proactive. Ask your most trusted customers to spread the gospel regarding your accounting firm. Remember to utilize professional networking servicesâ such as LinkedIn for endorsementsâ and recommendations and Place testimonials on your firmâs site. Various accounting firms utilize a more structured referral rewards program. These provide existing customers with well-defined benefits or discounts as a result of the referrals. Always recall that âSelling your firmâs servicesâ and finding new customers is not just about solving problems. Itâs about genuine empathy, insights, and understanding. â6.Invest In the Right Cloud Based ApplicationsMaking good use of cloud based applications in your accounting firm marketing can assist you to reach a broader target market much more efficiently than your competitors. Regardless of whether itâs to analyze your success and failures, to manage your campaignsââ, or to automate key tasks, there are lots of good choices with the ability to simplify your procedures and improve the way your firm operates. The key point is not just to make your customers lives better with these applications, but to also market your firmâs use of these applications as a competitive advantage. Use these applications to separate your firm from its competitions and make it stand out. â7. Keep E-mail ContactsOne significant opportunity accounting firms can utilize to publicize themselves to the existing clients' database better is through E-mail marketing. Using a cloud-based newsletter application such as Constant Contact or MailChimp allows you to professionally and effectively reach a much more comprehensive audience with your messages. A newsletter also goes a long way, keeping you in front of your database and granting you an opportunity to nurture your relationships with your potential clients. Another useful advice is to segment contactsâ according to their interestsâ to ensure you only send relevant and useful content, For instance, sending a series of instructions on receiving the biggest tax refunds to individual tax customersâ, or sending non-profit customers tips on how to meet audit requirements. â8. Search for Firms with a Similar Approach to TechnologyMost firms have moved to clouds in the last couple of years. Itâs not just a buzzword or a fad. In case your firm feels comfy with remote working, and in case a digital partnership with customers is your second nature, you are already well positioned to assist similar firms. Take full advantage of your love for technology by marketing your accounting firm to the ideal prospective customers. Invite them to innovation and tech conferences- preferably only conferencesâ you are sure youâll attend. Send these clients links to interesting, relevant, new tech stories and video clips. Share with them technology experts you respect such as;
Do not spam your customers endlessly. Remember less is more and Links to stories and clips full of insights indicate that you clearly understand their world.
Since we are now well into the year 2017, it’s the natural time for all digital marketers to review all the digital marketing trends they have used this year and evaluate their methods against other corporations’ in the same sector. For marketers and salespersons’ involved in the Business to Business (B2B) sector, there are a number of pressing issues which, if attended to, will help “feed the sales funnel” and result in more quality leads. An ideal starting point of reviewing all the trends capable of making an impact come next year is to think through innovations across all the major digital marketing channels. The modern-day marketer needs to be extremely flexible. Nonetheless, despite the fact that change broods creativity, the goals and objectives’ of digital marketing ought to remain constant. An entrepreneur employs a digital marketer to deliver the right message at numerous stages of the sales funnel. I.e., drive traffic, improve customer engagement, raise the brand’s awareness, and last but by no means the least, implement tactics that can result in conversions and sales. In a survey regarding “Marketing trends for 2017”, marketers were asked to evaluate the techniques and tactics that would award them the maximum uplift on their businesses’ in the year 2017-18. The results exhibited that the top-rated techniques’ which ought to be the main focus come next year are all closely aligned to B2B sector, which has’ for the last couple of years’ realized the significance of new technologies’ such as marketing automation, real-time personalization, and mobile marketing. In this article, I’ll guide you through the top-rated and crucial B2B marketing trends that you should be using this year. 1. Marketing Automation
Marketing Automation
Marketing Automation happens to be the best technology for B2B marketing. Marketing automation is the class of technology that permits companies to automate, streamline, and measure their marketing workflows and tasks, so they can increase operational effectiveness and multiply their revenue faster. New trends in marketing will help marketers streamline their segmentation, lead generations, customer lifecycle marketing, cross-sell and up-sell, lead nurturing and lead scoring, customer retention, sales follow ups and Marketing Return on Investment (ROI) measurements. A number of these practices’ are possible at small volumes’ without software, but then again technology becomes crucial with the increasing sum of channels’ marketers’ are required to manage. In general, all these procedures require; - A central marketing database;
A central marketing database;
This is where you place all your marketing information, including customer interactions, detailed prospects, and customer behaviors’, so you can frame and send the ideal message to every customer. Think of a central marketing database as the “system of records” for all your marketing info. - An engagement marketing engine;
An engagement marketing engine;
This is an environment for the management, creation, and automation of marketing procedures and conversations across offline and online channels. You can think of engagement marketing engines as the “Orchestra conductors” for your customer interactions’. - An analytic engine;
An analytic engine;
This is a way to measure, test, and optimize the marketing Return on Investment and its impact on the revenue. Think of the analytic engine as the area you go to figure out what worked, what did not, and areas you can improve. 2. Content Marketing
Content Marketing
Content Marketing is an approach that has been utilized in B2B marketing for lots’ of years, though in the last several years, the fame of inbound marketing has resulted in more attention to social media and share blogs. Over the past 3 or 4 years’, readers have voted content marketing as the most essential form of marketing available today. Within inbound and content marketing, I think the main ongoing discussion will revolve somewhere around maintaining the right sense of balance between content quality, content frequency, content quantity, and of course, measuring the Return On Investment of content marketing. A certain research from Buzzsumo provided an interesting summary clarifying that the future of content marketing is dependent on less content and shorter content. I totally agree with the less content part, but I opt to disagree with the shorter content part since research exhibits that lengthier content can be more efficient in Business to Business blog posts. Content marketing is a fantastic approach for Business to Business marketers since the long client journey implies that customers’ desire doing lots’ of research before making a purchase so they can compare several distinct providers. 3. Web personalization
Web personalization
Website personalization is a well-known tactic for E-commerce sites but, conventionally speaking, this technique has been used less and less by business to business marketers’. This is shocking since personalization of e-mails using tactics such as lively content insertion as defined above is widely held. There are SaaS software and products’ such as Evergage and BrightInfo which are used to make web personalization services cheaper for small companies. These might also include automated features’ to suggest the most appropriate piece of content along the nurture path. 4. Channel Integration
Channel Integration
Channel integration alludes to the strategies meant to consolidate (either mentally or physically) client’s info and its usage to offer a broad view of the client. With so many distinct digital marketing channels’, entrepreneurs’ have a tendency of focusing on individual channels’, even though an integrated nurturing procedure can reap amazing dividends. Channel integration is more similar to client relationship management, and despite the fact that integrating your channels’ generally sounds’ like an impressive idea, you might struggle to define precisely why and how it should work for you. It is pretty easy to think that channel integration is all about bringing together all the platforms you sell your products and services on, i.e., re-sellers, land-based retails, catalog, websites, social media platforms, etc. Well, now let’s review channel integration from your client’s point of view. Whether a business’ or end user, most clients’ are driven by the need to learn more about your business, give it a try, buy a product or service, and lastly share the information. And you also ought to understand that clients want to do all these things at anyplace and anytime they think it’s appropriate for them. Some clients will even jump from one sales’ channel to another on a steady basis. This steady “channel hopping” is common; particularly for clients who bought from catalogs prior to the internet. Your business might have a hard time meeting your clients’ needs and expectations’ if you only look at the integrating sales and offer activity. You might also miss’ the mark in case you assign values’ to your channels’ only based on the profit and revenue directly tied to each one. 5. Account Based MarketingAccount based marketing (also alluded to as ABM) is a well-known approach in business to business marketing, especially within prominent organizations with structures’ and processes’ to target significant accounts. ITSMA (which 1st pioneered Account based marketing more than ten years ago) defines it as; “more than a marketing or sales approach; it is a combined strategy used to engage sales’, subject matter experts’, marketing, delivery professionals’, as well as key executives’ in the chosen customer account so as to determine how to meet the customer's unique business best’ challenges’. With some deep insight into the customer’s business’ and key goals, this combined team comes up with a well-planned marketing and sales’ campaign for a particular account.” Previously, account based marketing was a mindset and tactic poorly supported by most Marketing Automation Services’ whose focus was on individual customer records’. The trend here is for automation services’ to include account based marketing features’ since this will make it more stress-free to nurture groups’ of individuals automatically through re-targeting and emails. 6. Mobile Marketing
Mobile Marketing
It goes without mentioning that the net shift to mobile phones is a significant trend for business to business marketers’, as it’s been for quite a few years now. Some mobile marketing tactics are similar to advertisements delivered over distinct electronic channels such as graphics, text, and voice messages’. Short Message Service (SMS) is at present the widest spread delivery channel for mobile marketers. Search engine marketing is the 2nd widespread channel followed by display based campaigns’. These expanding capabilities’ of mobile phones also brought about new forms of interactive marketing. New-fangled mobile marketing channels’ include;
This involves the detection of the area (geo-location) the potential client is connecting from and sending short marketing texts for businesses’ in that particular area.
These are mobile campaigns’ which overlay the user’s mobile phone display with area-specific information regarding products and businesses.
2D barcodes’ are barcodes capable of scanning both horizontally and vertically so as to consist of much more information. A mobile phone user can scan barcodes in the area to access the associated information.
GPS messaging involves area specific short messages’ that the mobile user picks up every time he comes’ into range.
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Whether you run a big company or a small business, expenses are something a business owner is always looking to cut down. Cutting expenses down isn't easy, it requires creativity and trying out new things that you may have never considered. Here are different methods, you might be able to cut down your expenses with:1. Less Printing:Printing isn't a cheap operation. Printing requires a lot of resources and equipment; ink cartridges are not cheap so if you are printing every day you might have to replace your ink cartridges several times a month which will end up costing you a fortune! Not to mention the maintenance price on those things! How many times have you had your printer breakdown or stop working with no reason? Paper isn't free either, storage spaces to store all that paper will also cost you money. The whole operation is just costly for no reason. We live in a digital era, use hard disks to store your data instead of paper. Computers will also give you the chance of backing up your data instead of having it on a paper that might just get lost somewhere. 2. Outsource Bookkeeping processes:Book keeping is an important part of the day to day operations of your business. But it can also be tiring and put pressure on you or your staff. Bookkeeping mistakes are also a huge problem that may get you in legal trouble or cost you fortunes. You can avoid all of this by outsourcing your bookkeeping processes to a company abroad (i.e. India). It is easier and will cost you way less money. Alot of companies abroad have bright minds that are willing to work for less wages than the ones you will be paying locally. It will save you a fortune and allow you to focus on the core processes of your business. Click here to read more about outsourcing bookkeeping. 3. Pay Your invoices early:You would be surprised how many suppliers are ready to give you discounts for paying your invoices early. These suppliers struggle to get cash at some times because of late payments by their customers. So, they are willing to go ahead and give discounts if you offer to pay earlier than usual. Not to mention the great relationship you will be building with the supplier which might get you better deals in the future. Of course, paying early isn't easy, you need cash on hand for that! Which brings me to my next point. 4. Reduce inventory levels:Many businessmen spend all the business money on getting bigger inventory for slightly better deals, it does seem like a good idea but it isn't. Study your market and find out how much inventory you may need and don’t buy extra! You shouldn’t be spending your capital on idle inventory, It's not practical. There are a lot of software that will help you manage your inventory and find the right numbers. 5. Use internet marketing:Instead of spending thousands on TV ads or billboards, you can use search engines to generate traffic to your websites or spread the word about your company. Facebook, twitter and blogs can find you plenty of customers. These methods are way cheaper than print media. Study your market and find out what will be a better method for your targeted demographic, Social media or traditional media. 6. Hire interns:In today's economy, there are a lot of graduates looking for jobs or internships. They will do anything to work in a company for some experience. It’s a win –win situation for everyone involved. A lot of them are bright minds with talent and will work hard to grow your company and for them to gain experience. You might have to give them some training but it will definitely still save you a lot of money in the long term. 7. Less traveling:Plenty of meetings now can be done on Skype or other online applications that provide quality video service. Taking unnecessary trips will do nothing but waste your company's time and cost a fortune for traveling expenses. Hotels and plane trips aren't cheap. You can save thousands and just conduct meeting from the comfort of your company and save all that money that may have a better place in the company. 8. Consider Letting Employees work remotely:Try to allow your staff to work from home maybe once a week. This will have a lot of benefits on the company. You will be able to save a lot of money due to saved electricity. Also in the future, you may move to a smaller office, saving a lot of rent money. This might also increase the productivity of your employees and make them feel more comfortable resulting in better work. 9. Hire freelancers:There are thousands of experienced professionals that work from the comfort of their home to provide high-quality work. Hiring freelancers will give you access to international talents that have a lot of fresh ideas and creativity to show. You can hire freeelancers from marketplace like upwork.com 10. Buy used equipment:Instead of buying new laptops, computers, faxes, or any electronics in general, you can buy slightly used ones for way lower price to cut costs and expenses. You will notice no difference in performance. If you do need help in executing any of these tips , feel free to contact Outsourcing Insight and our professional team will custom tailor a plan for you to reach maximum efficiency. We all know that you have to spend money to gain money. It is a pretty simple concept. But what if most of the money we spend can be saved? Every company has the potential to reduce their expenses through saving money on tiny details no one bothers with. Not only some methods may reduce your expenses, but also drive up productivity of your employees. 11. Use online free tools:Some companies spend thousands of dollars buying outdated licensed applications online because they might not trust specific free services. For example, you might spend thousands buying office applications and data base entry software when you can simple use google docs. It is just as good and is free to use online. there are tons of free software out there that could help your company and save you a lot of money. Even if you don’t want free software, try negotiating deals with the software owners to buy them for a lower price for your company. 12. Save electricity:Tired of seeing a large electricity bill every month? Well cutting down electricity costs is simple. All you need is applying some office policies and being strict about them. Unplug unused electronics, close lights where rooms are unused. Use sun light in rooms where it is possible, it will drive up your work force productivity and make them feel more natural. Besides unplugging electronics will extend their lifetime and reduce chances of it breaking down, which may save maintenance money 13. Buy bulk office supplies:Office supplies are necessary for every business. But suppliers often over price them. Try striking deals with your suppliers to buy it in bulk, there is no need to place some order every 2 weeks and buy so frequently when you can get them at a cheaper price for the bulk. Additionally, you can recycle old paper equipment. for instance, if you write on a paper's side, why not use the other side too? or maybe any unneeded used paper can be sold to recycling companies. It may not bring in a lot of money but it will definitely reduce expenses that will add up at the end of the month. 14. Invest in energy efficient appliances:Now you may be thinking that those have high initial cost. True but you have to think with a broader mind. If you buy an air conditioner that may cost more than the normal air conditioner because it saves energy, in 5 years you would have saved more money on electricity making the purchase in the first place worth it. Energy saving light bulbs, they work just as good but will save money on electricity. 15. Stop using the landline:Take a second and think about how many times your business might have used the landline in the past year? Exactly. Land line is an outdated method of communications. There are plenty of FREE business VoIP services that you may use for business purposes. These services provide good quality and will be convenient to use saving you the money you pay for unused services. Most of your employees will not be using the landline if they have another choice. 16. Outsource your HR department:Tired of spending too much money on departments that don’t relate in any way to your core operations? Well outsource them today then. There are companies abroad that specialize in doing the work for you for a lower cost. These companies reside in a country where cost of living is way lower. Why hire a whole HR department when you can simply just send all the work abroad and never think about it. Don’t worry, outsourcing companies are professional, smart and quick. They will get all the work you need done in the time you want. You will be surprised with the prices of outsourcing, it's absolutely efficient and money/time saving. 17. Use free cloud storage services:Tired of printing and wasting money on ink and paper and maintenance? Well don’t want to spend money on saving your data on hard disks? Simple use cloud storage services online. There are a lot of free services that you could use. Don’t worry those services are secure, safe and will never use your data. They take their users privacy very carefully and will never give or allow access of your data to anyone else. 18. Look for insurance discounts:Don’t take the first deal you see, you might be able to get way better deals from other companies. there are a ton of deals for businesses out there, you just have to ask about it. 19. Use word of mouth marketing:Printed media isn't the best advertisement method you could use today. It may be beneficial to create some sort of word of mouth marketing by promotions such as referral discounts or promocodes or coupons. 20. Outsource customer service jobs:Instead of wasting your time hiring unmotivated customer service agents that may end up dissatisfying your customer, you could just outsource the department to companies that specialize in customer service operations. These companies have the skill and the expertise you will be looking for. Save yourself the fuss of the hiring process and outsource NOW. These methods can be very beneficial if applied right. You just need to be patient and consult the right people. If you need any help applying any of the methods stated above please feel free to contact Outsourcing Insight and we will provide our top notch service based on your needs. The general rule of business is to control expenses and costs, generate more revenue and maximize your profits. Sounds simple, right? Well it may sound simple but it definitely isn't easy to implement. Especially in the tough economic times we are living in today. Growing your company may increase your profits, but it will also increase your expenses and will require you to buy more office space and hire more workers. this will all increase your expenses and cost you a fortune every month. But what if there are ways to reduce those expenses and minimize them as much as possible? 21. Freight and packaging:Have you noticed that maybe you pay more than you are supposed to when shipping products to customers? Take a look at your small package or trucking competitive landscape for cost savings. Make sure the truck loaders are being fully efficient and organizing the business and packages for maximum efficiency. 22. Legal fees:You might be, unfortunately, dealing with some legal issues or involved in some sort of basic patent work, litigation or IPO introduction. In those cases, you will need a legal specialist, a lawyer that is most likely based in a top law firm with a very high hourly rate. However, don’t fall into the misconception that you have to pay those hourly rates for corporate counsel work. Legal fees are very negotiable. Many firms will adjust the fees for basic corporate work or accept a fixed monthly payment for basic legal services. 23. Four-day work week:A four-day work week will not only save you a lot of supplies and utilities. It will also boost your employees' productivity and moral. You may think that this will reduce the company's productivity, but it will actually reduce costs and bills while providing a healthy atmosphere and positive vibes between you and your employees that may end up boosting the company's overall productivity. How many times have you heard about an employee that finished his day's work but is sitting around doing nothing for the rest of the day because they have no choice? This all costs money. If they work 4 days a week they can get as much work done while cutting down costs. 24. Reconsider maintenance:Regular maintenance and cleaning services around the office can lead up to an expensive bill. So, don’t use those services unless it's really necessary to. For instance, instead of having the cleaning crew come once a week, consider making it twice a month. You will find out that most of the work they do can be done in half the time. This may save you a significant amount of money. 25. Outsource your IT operations:Handling IT operations in-house can be extremely expensive. The average business doesn’t have the ability or knowledge to manage its IT operations itself. unless of course you are an it company, it isn't considered to be a core operation in your business. It will cost you a fortune to hire professionals that will maintain your IT operations. It also may be hard to find the right people for the job. So why bother with all that? Instead of paying all that money operating a department you don’t need. Outsource all that work to companies abroad that will work for a fraction of the money you will be paying locally. These companies cost way less because of the lower cost of living of the country they reside in (i.e. India). 26. Void or reduce perpetual payments:Instead of renting the same equipment every month and paying an infinite stream of money to the owners. Purchase the equipment yourself. This may have a high initial cost but it will definitely be better in the long term as it will stop the infinite stream of money being paid every month. This will also give you tax benefits associated with depreciation of items owned. 27. Reevaluate complex expenses:Complex expenses are payments for multi-tiered level of service. For example, your phone bill company. When you pay the bill you are paying for a bunch of services from the same provider such as airtime minutes per month or network calling or text messaging, data you may not be using etc. Take a good look at what exactly you are paying for and what exactly you actually may need. Call your phone provider to cancel all the services you don’t use and ask for any existing offers or discounts for businesses. 28. Outsourcing Lead generation:Plenty of companies in our economy rely completely on lead generation and lead to sale conversion. They end up paying fortunes to set up their own centers or pay for new lead generation methods that don't work. Stop using recycled methods and leads and outsource all of that to companies abroad. Working with a foreign country will give you chances and access to new talents and minds that will have better ideas and methods to generate more leads for your company. 29. Sponsor your events:If you are hosting any business events try to get sponsors to pay for it in return for advertisement or discounts to your service. You will save a fortune while developing good relationships with different companies. 30. Barter with businesses:If your supplier or vendor can use the product or the service you provide, you both may be able to work with each other on a deal that will end up saving both of you money. resulting in a win-win situation. These methods require skills and time to study, if you need help implementing any of these methods please contact Outsourcing Insight and we will do our best to help cut down your expenses. You might think that all the expenses you pay for your company are necessary! Except, they aren't. Every business owner can cut down their expenses to some extent. If you pay enough attention to the small details you will find that most of your company's expenses could be reduced by doing one simple small change. But how? 31. Automate time-consuming tasks.There are a lot of things that your staff may be doing that might be routine work or require no experience at all such as: posting updates to social media, redirecting calls etc. These operations are reducing your work force's productivity and putting unnecessary work load on them. These operations can be simply automated through a one-time payment. 32. Utilize working space:You might be spending thousands every year renting a big office that may not be fully occupied. A good idea to utilize the working space is by sharing the work space with another company and sharing the rent. This will give you the ability to rent in a good place in the city while sharing the cost. If you are a small business you may just sign up for a co-working facility rather than renting an office for your business. 33. Keep track of tax write offs:Keeping track of your tax write offs is necessary as it will prevent you from paying extra payments every at tax time every year. 34. Review expenses regularly:In order to know if you are doing better or worse every year, you need to keep track and look at your expenses regularly. This will help in the expense cutting down operation. It will also show you what is the biggest expense you have so you can work on reducing expenses in that department. it will give you a realistic image of where you can make cuts and save money. 35. Outsource administrative tasks:Most administrative tasks can be done using virtual assistants. Outsourcing administrative tasks to foreign companies will save you a lot of money and effort. Why would you go through the interviewing process and look for employees for high turnover jobs every month and waste your time? You can easily look for a company abroad and they will take all the work load from your shoulders. These companies provide high quality work that will suite your needs. They have really talented employees with fresh ideas and creativity. This will also give you a chance to work on the core processes and operations of your company, keeping up with your competition. 36. Join trade associations:Look up trade associations related to your industry or field in your local area. You will find plenty of opportunities that may save you money. Research well first and find out what resources they may have that will benefit you. You might have to pay an entrance fee but it will be useful in the long term and will save you more money that what you will pay. 37. Cut superfluous expenses:During running your business, you will be facing some expenses that aren't necessary to the course of your business such as hosting a pizza party for your workforce every once in a while. As wholesome and motivating this might sound and be to the employees. Cutting those over the top expenses can help you save. 38. Hire temporary workforce:Every once in a while, your company might have a specific task that isn't necessarily vital in the business operation. Hiring a full-time employee for it will be wasting a lot of resources and you will be required to give them all their benefits as full time employees. But that isn't necessary, you can hire part time workers for that specific job, and their job ends once you don't need this process anymore. It will help you save a lot of expenses while minimizing your workforce and keeping only the necessary employees that contribute daily to your company. 39. Outsource software development:Every business needs its application on different platforms these days. But hiring software engineers is expensive and a very exhausting process. Not to mention how hard it is to find an engineer that is qualified and understands exactly what you need and gets the image you want. well there are companies abroad that will gladly take your work and do it for you for a way lower cost. They will listen to your needs and provide exactly the work and quality you need. 40. Cut down on meetings:Having unnecessary meetings every week contributes nothing. Maybe you can have a board where employees can hang post-it notes on whenever they get a new idea that might contribute to the business. If its worthy you might have a meeting to discuss it. But having unnecessary meetings every week or so is just time consuming and may bore and reduce the productivity of your employees. We know you want to cut down your expenses and maximize profits. All these methods will help you do that, but we might be of huge aid to you. These methods need professionals and experienced planners to be applied to every business. We at Outsourcing Insight will tailor the work you need to fit your business needs exactly. When you run a business, every penny counts. You don’t want to be spending 1 penny more than you are supposed to. But unfortunately, many business owners don’t pay enough attention and end up spending more money on expenses than they should. This may result in not having enough cash or funds to expand or develop your business more leading to stagnating your business or even losing money over the course of running the company. Don’t worry there are a lot of things you could do that may reduce your spending. 41. Cut production costs:As a business owner you should always be looking at ways to reduce your production costs and optimize your resources. Selling left over material may save a lot of money instead of sending it to the recycling centers. Additionally, take a look at your company's waste and try to make a product out of it. This will increase the company's efficiency and improve company's productivity and profits. Make sure you are maximizing your real estate's potential. Centralize the space you need for production and lease the unused left space to a business or an individual for private use. Set performance goals every month and look for different ways to how to improve the use of resources and get the best for the least amount of resources. This method will provide improvements and cutting costs every month. 42. Modernize your marketing methods:Build a customer email list and update it every month, implement a referral program. A recommendation from a customer is more likely to result in a sale than traditional marketing methods. Reduce advertising and increase networking. Customers like to buy something from a face they recognize, it makes your product more guaranteed. Get rid of your old marketing methods that you spend thousands on and start using modern methods such as internet. You may also consider to outsource your marketing. 43. Usage of efficient time strategies:Optimize the productivity of your employees effectively. Wasted time is wasted money. Make sure your employees are not wasting their time during work hours. You can do that by blocking out distractions such as social media and other time-wasting methods. provide a work encouraging atmosphere that is quite and friendly but at the same time competitive. Maybe have an employee of the month competition that gives the winner more advantage than everyone for a period of time. This will make your employees motivated and ready to prove that they are the best. Therefore, increasing your profits and cutting down costs. 44. Outsource payroll processing:In-house payroll might not be that problematic when you are still a small business with 10 employees, but once your business expands and starts growing you will start hiring more and more employees. So why got through the time consuming and exhausting operation of payroll processing. You can hire companies abroad that will take care of that for you for a way less cost than you expect. Outsourcing payroll is one of the best thing a company can do to reduce costs and cut time wasting. Outsourcing non-core operations like this will narrow down your focus to important tasks that grow the business and increases profits. 45. Focus on quality:Never ever sacrifice quality to save money. Quality always sells in the form of service or products. Always try to improve quality, which may cost money but will increase sales through referrals and satisfied customers that are happy to do business with you again. Also, the higher the quality, and the more you prove that the quality of what you have is better than every competitor. You will always be able to charge higher fees and dominate the market. This method may cost some money in the begging but you will notice the difference when your business starts getting a glorious reputation. 46. Make sensible health care changes:Chances are your business spends a fortune on health care coverage for your employees. Always try to look for new plans or cut down as much as you can to lower plans without hurting your employee's coverage too much. The health care insurance market is very competitive and if you look hard enough you will find the best cost-efficient coverage for your employees replacing the old traditional health coverage. 47. Invest in your employees:Hiring an employee is very costly. So, make sure that who you hire is the right person for the job. Firing and hiring another employee costs 20% of their annual salary. If you have high turnover employee rates then you are probably doing something wrong. 48. Avoid interest at all costs:Debt is the enemy of any business. Some suppliers will overwhelm you with interest so always try to make interest free deals or very low interest deals that requires you to pay upfront. Remember every dollar of interest that you pay is a dollar that won't accrue to your bottom line. 49. Take advantage of travel reward credit cards:I know, I know you might be thinking I am out of my mind mentioning credit cards and cutting costs in the same sentence but, there is a difference between responsible use and irresponsible use. Tunneling all your business expenses and payments through one or two credit cards will farm you a lot of pints that you may use for hotels and air fare for your business travel needs. 50. Outsource whatever your company's weakness is:Now every business has a weakness, it's sad but true. Through observing the books and the productivity of your employees you might be able to easily find which department is lacking in work or might be slower than other departments. Well today you can easily outsource the work that this department does for lower cost and save yourself from going through troubleshooting problems to why this department might be doing bad. At Outsourcing Insight, we will make sure you apply those methods accordingly, and efficiently. Feel free to contact us
Medical coders are crucial in the field of healthcare. The medical coding specialists document the health care services offered so that patients get the best treatment and hospital facilities. Their major task consists of assigning codes for diagnosis, treatments, and medical procedures which requires very high degree of accuracy. A medical coder files patient data for insurance purposes and ensures insurance claims are totally error free. Coding medical data gives right to use health care records as per the medical procedures for practice in clinical care and ongoing research. Medical codes help in identifying symptoms that must be assessed and to notify or alert medical coding experts to medical allergies. Having top quality medical coding experts can eventually affect your profitability positively. Let’s take a look at how hiring medical coding experts allows you to keep more of what you make, which leads to increase in returns.Increase in collection rateEffective patient collection has a large impact on the financial health of a practitioner. However, one of the major challenges to practicing in the healthcare industry is the slow pace of collection. If you have a small staff, it can become stressful to file and track collection of several patients. Improve cash flowA significant outcome of increase in collection rate leads to direct improvement in the cash flow. Cash flow is considered to be the most important function for any organization. It is the key component in keeping your organization running forward. So for a healthcare practitioner, it is absolutely vital to maintain a smooth and continuous cash flow. Having expert medical coders can help you achieve this with lesser efforts. Gain a competitive edgeWhen your profitability is higher than the average profitability of the others in the market, you can use the surplus in multiple ways to sharpen your competitive edge. This could be in terms of better quality facilities or services at your healthcare organization. Certified medical coding specialists and their responsibilitiesBeing certified implies that you have sufficient education, experience, training and learning in medical coding to make you competent in this particular field. So in order to have a job career in medical coding or billing, you need to be careful with all your job responsibilities. Typically, it is good for a medical coder to always treat any of the medical records as if they are unspecified of details. Key TakeawaysThe challenges faced by both medical coders as well as the healthcare organizations are multiple and will remain ongoing. Some of the current issues include getting used to continuous alterations in medical insurance billing and medical coding necessities. In such a scenario, one of the finest ways to take on these different challenges would be outsourcing some of the work functions. You now have a prime app idea for your brand The Wrong Way To Choose A Mobile App Outsourcing PartnerHere's how most startups go about choosing a mobile outsourcing partner
For instance, if the developer has lots of experience in the area and has lots of samples to show off. Bingo!!! They've got their candidate for the job. The Simple Midnight Tests Your Outsourcing Partner Must PassSound scary, no!!! There is a way. Put On Your Manager HatThe reason most offshore project fails is because of poor management. Most people, would hire a developer and disappear or they will at least come back, but they don't have a clue what is going on. Warning: Any offshore development company that tells you that they are good manager, take it with a grain of salt. However, before you hire them, make sure that they meet your criteria for a good software manager. The safer route is hiring someone locally. Master The Three Phase Of InterviewSpotting The Right TalentYou've written your job description down of what you need. Or, at least you've got the project manager write it for you. The next step is creating a job ad illustrating what you need in a candidate. Conduct A Technical InterviewThe purpose of a technical interview is knowing if the candidates can actually code. It's so surprising that you'll meet teams that want to outsource project again to another team. Technical interview will help you find the right candidate for your project. If you find a good fit, you can ask them some behavioral questions. Bring In The ExpertIf you have done the technical interview well, you'll have 3 top candidates for your project. But the interview is not over yet. Bring in a local expert to ask them further interview questions. If your expert is satisfied with your choice of programmer or developer, then you can hire them immediately. The outsourcing world is tricky and you need to get it right the first time. Hand The Offshore Team To Your Project ManagerOnce you have gone through all the three phases of the interview. Now is the time for you to bring in your project manager. A project manager will streamline the workflow of your project. Pro Tip: Additional questions to ask yourself
All those questions will help you choose the right candidate. Now the question Types of App DevelopmentThe world of app development is getting bigger and tough to navigate. It is easy to get distracted with so many options available for you today. If you are developing an app for your startup company or business. There are some questions that you need to ask yourself: Which type of apps would you be making?Native apps Hybrid apps There is also the problem of the apps not looking the exact same way in two or more platforms. For instance, a web page will look different in mobile and desktop. What category does your app belong?They are different categories of app. Here you need to figure out where your category is. We have business apps, educational apps, entertainment apps, lifestyle apps, utility apps and game apps. The list is long. Go to Google Play and you will see different categories of the app market. Cost Of Making An AppNow to the million dollar question? How much will it cost you to outsource the app project. The answer to this question will vary. It will also depend on the route you are taking. They are three ways of finding the best candidates:
Hiring from developer from Upwork will cost you less compared to using an agency or offshore development teams. However, if you can lower the cost if you use my checklist of hiring the best talent for the project. It will cost you less than $50,000 to hire a dedicated developer from upwork. Depending on the agency that you are going with, cost will vary on so many factors. Smaller agencies will charge you from $50,000 to $100,000. A big agency like Savvy app will charge you from $150,000 to $450,000. Companies specialized in making apps will charge you around $250,000 to $1,000,000. Now It’s Your TurnThe one thing that you need to remember about outsourcing your app idea, is to take it slow. You need to be strategic in the hiring process. In a nutshell, you need to have a project manager, a local programmer to help you screen candidates and the cost for the project. Using the above strategy, you will choose the right talent. Most importantly, avoid bad experiences and manage your project well from start to execute.
American workers are increasingly embracing the freelancing lifestyle at a time when increased competition around the world threatens to depress wages in the U.S. Americans are drawn to freelancing — being an independent contractor and other types of non-full-time-with-benefits employment — and the idea of being their own boss and having more control over their work. But it is a progressively more cutthroat field where the competition lives thousands of miles away and gets paid cents on the dollar. An estimated 57.3 million Americans freelance, according to a recent study from freelancing platform Upwork and the Freelancers Union. That figure represents more than a third of the country’s workforce — and an increase from 53 million people from just three years ago. And this number is expected to rise. By 2027, 86.5 million Americans will freelance, representing more than half of the country’s workforce. American freelancers do better than their overseas peersThe average income for someone who worked independently full-time in the U.S. was $65,300 in 2016, according to a June report from MBO Partners, a business services company based in Virginia. Comparatively, the estimated median household income as of 2016 was roughly $59,000, according to Census data. But this could change if global trends related to freelancing begin to affect workers in the U.S. Globally, freelancers work for $19 an hour on average, according to a recent survey of more than 21,000 freelancers from payment services provider Payoneer, down from $21 an hour just three years ago. The average hourly wage for all American workers — $26.55 in September, according to the Bureau of Labor Statistics — far exceeds the average for freelancers around the world. And the difference is even starker across industries: Freelancers working in IT and computer programming globally charge an average hourly rate of $21, which is just over half the average hourly wage of U.S. workers in this field ($38.90). Why some freelancers could soon see lower wagesTo illustrate the challenges freelancers in the U.S. could soon face, Payoneer CEO Scott Galit told the story of a man he heard speak at a freelancing event Payoneer sponsored in Dhaka, Bangladesh a couple years ago. “This guy who was well-regarded in the freelancer community there got up and talked about how his breakthrough year was the year he made 100,000 taka (roughly $1,200) as a freelancer — that was the first time he started to believe he was successful,” Galit said. One taka, Bangladesh’s currency, is equal to roughly 1.2 cents in the U.S. Today, nearly three-quarters of freelancers around the world find their work through online marketplaces. This has created economic opportunity for people in South Asia and Eastern Europe who might otherwise immigrate to another country for work. Workers in Asia, Africa, Latin America and the Middle East represented just over 60% of Payoneer’s survey respondents — only 4.1% of the freelancers who participated heralded from North America. “It opens up white-collar professions to globalized competition in a way they didn’t face before,” said Josh Wright, chief economist at HR recruiting software provider iCIMS. The significant growth in the freelance workforce globally contributed to the decline in average wages Payoneer uncovered, Galit said. But not all freelancers have faced the same degree of competition thus far. Highly-skilled versus low-skilled freelancersFreelancers work in a split market, said Gene Zaino, president and CEO of MBO Partners. On one side, there are those who perform undifferentiated, commodity-type work for lower wages such as translating a document or creating a simple graphic, he said. The other half is composed of people with more advanced skills such as a senior computer programmer. Freelancers who do lower-skilled tasks who would see more competition from people abroad and, presumably, lower wages. “In that world it’s a race to the bottom in terms of competitiveness,” said Zaino. “There’s a very large pool of talent willing to work like that.” “Factory workers have learned they can’t just work with their hands if they want to make a comfortable living — they have to work with technology,” Wright said. Building trust with clients could help, Galit said. If a freelancer has a proven track record, a client could be more inclined to return to them rather than take a chance on someone new, he added. Why freelancers may not need to worryBut the growth in the number of global freelancers is not necessarily a bad thing. Some fare better than others. Jobs in science, technology, engineering and mathematics (STEM) grew at three times the rate of other jobs between 2000 and 2010, according to the Smithsonian Science Education Center, but there weren’t enough workers to fill them all. By 2018, it is estimated that there will be 2.4 million unfilled STEM jobs. In a recent survey from Upwork, 41% of IT managers said hiring has gotten more difficult in the past year, three times more than the number who said it got easier. To fill the gap, employers are turning to freelance workers. Upwork reported more than half (53%) of IT managers have hired a freelancer. Higher demand doesn’t just mean that a freelancer has a greater chance of getting hired, it also means they spend less time looking for work. A third of freelancers in the legal field spend more than 7 hours a week finding new jobs, compared with just 17% of those working in IT and programming, according to Payoneer. Thus, a freelancer’s livelihood will remain positive so long as their skills are in need. “There’s such a scarcity of talent,” Galit said. “If anything, there will be aggressive wage inflation if you’re highly educated.” Originally posted on https://www.marketwatch.com/
https://www.marketwatch.com/story/as-more-americans-become-freelancers-they-face-growing-competition-from-abroad-2017-10-28
Have you ever realized how much of your money is utilized for business operations and the amount that go to waste? For a majority of companies dedicating time and enhanced expenses are challenges that are difficult to overcome. Take a look at these six ways to increase productivity by outsourcing the core functions:1. Reducing the liabilitiesHiring an expert always makes sense when it is about reducing your liabilities as far as handling non-core tasks are concerned. If you are conversant with the benefits of increasing your assets and reducing your liabilities, you will surely consider taking the valuable advice from the experts of the outsourcing companies for skillful handling of tasks. 2. Delegating tasks to outsourcing firmsOne of the most prominent things that the top business honchos need to understand is the significance of delegating tasks. If you are wondering how it can help increase productivity, you might end up being in the mess as a majority of people are of the opinion that people in power believe in multitasking. A similar principle is applicable when it comes to outsourcing the basic tasks of business. When a business grows and expands its operations, the productivity may lower as you might not have the resources for handling additional tasks. 3. Hiring an outsourced virtual assistantGetting assistance is necessary for running businesses and enhancing productivity as you cannot handle all the tasks to cope with the growing needs of your Organization. While hiring people for in-house jobs in increased capacities require talent, it requires financial resources as well that may again create the burden on your overhead expenses. 4. Making the most of the timeThe value of time in business is more than any other aspect, and you need to handle everything within a designated time frame for increased productivity and outcome. When the basic business tasks are outsourced to the companies located offshore earning more profits come within your reach. 5. Recruitment of better talentWhile the benefits of outsourcing have become a foregone conclusion, it is like recruiting a better expert in an offshore location which is cost-effective when compared with in-house recruitment that enhances the expenses of running business operations. 6. Hiring cheap laborA majority of businesses have found it meaningful as far as recruitment of cheap labor is concerned for enhancing productivity. The truth is that cutting down on recruitment can reduce the expenses of the business and increase the profits to a great extent. Related Article: 10 Outsourcing Tips To Get StartedThese methodologies when applied carefully can make a business run much ahead of the expectations of the management and the only reason for this is the outsourcing of some of the simplest work functions in business.
Outsourcing your firm’s accounting has its benefits. For one, you save money as hiring a full-time, in-house accountant can be expensive. What’s more, it makes scaling up your business a lot easier! Identify Your NeedsAccounting involves various functions and you might not need to outsource all of them. A good idea is to identify your needs so you don’t end up overspending on outsourcing accounting services. Be Clear about Your ExpectationsLook at your current accounting system closely and determine what frustrates you the most. Consider what your goals are and what you’re trying to achieve by outsourcing accounting services. Perhaps you want a better reporting system or simply want to track cash and profits effortlessly. Choose Expertise over Competitive PricingOnce you have a clear idea of your objectives, it’s going to be easy to select an outsourcing firm that can take care of your company’s accounting needs. Note that accounting professionals have their strengths and weaknesses, and are at different levels in terms of knowledge, experience, and expertise. Furthermore, accounting firms may offer a bevy of services or specialize in fulfilling a particular role. Don’t Forget SecurityIt’s unlikely that you will, as most business owners are hesitant to outsource their accounting owing to concerns over data security. However, you only have to be as careful as you would when hiring an in-house accountant! Communicate WellEffective communication is vital to all business dealings, but with the goal of outsourcing being cost-cutting and improving bottom lines, it’s easy to lose focus of what’s important. Whether you talk to potential outsource partners about your company’s specific goals or discuss security issues, get your message across clearly. And always clarify whenever you’re in doubt! ConclusionOutsourcing accounting services is a great way for businesses to optimize operations while reducing overhead costs. If you’re looking to streamline processes, elevate your finance team, and grow your business, partnering with an outsource firm that can take care of your accounting needs is the right step forward.
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